Tuesday, July 8, 2008

Setu Advertising bags an award for Print Category at UNFPA

Setu Advertising, advertising and design house form the city, has bagged an award at the UNFPA (United Nations Population Fund) Laadli's Creative Excellence Awards for Social Change in Print ad category.

Population First, a Mumbai based NGO working on population and health issues within the framework of women’s rights and social development, have announced the United Nations Population Fund (UNFPA)-Laadli National Awards for Creative Excellence for Social Change. The awards specifically target the social issues of female foeticide and falling sex ratio in the country.

The awards were open to creative professionals as well as freelance professionals. Entries included non-commercial material as well as official campaigns. More than 500 entries from across India were registered.
The categories for the awards included Storyboards of TV Commercials, Films and Animation Films; Slogans, Lyrics and Songs; Campaign Ideas; Print Ads and Cartoons; Posters and Outdoor Media; Photography; and Innovative Merchandise Materials. Five winners were to be selected from each category, but only one winner was selected in some of them.

The jury panel included well known advertising professionals such as AP Parigi, chief executive officer, Entertainment Network India; MG Parameswaran, executive director, DraftFCB Ulka; Pranesh Misra, chairman and managing director, Brandscape Worldwide; Mohammed Khan, founder, Enterprise Nexus; Pradeep Guha, chief executive officer, Zee Telefilms; Priti Nair, national creative director, Grey India; Ramesh Narayan, founder, Canco Advertising; and KV Sridhar, national creative director, Leo Burnett.

Kshitij Patwardhan, Copywriter - Setu Advertising, has conceptualized and cracked the winning ad in Print category on saving the girl child. The ad had been designed by Suraj Saverdekar. The print ad depicts 5 pictures of successful fathers of equally successful daughters. The last and 6th frame is left empty for would-be fathers saying “'Be a proud father of a girl child.” Commenting on this Mr. Rugwed Deshpande, Design Head, Setu Advertising says, "I am happy that our creative minds are thinking of public service work as an when the opportunity is available. The UNFPA Laadli award has special meaning because it is an effort to create communication that can be used at a grass-root level. We are happy to participate in such initiatives and will continue to extend our expertise to support meaningful causes."

This is not the first time that Setu has done something in public service category. They have bagged two awards for their press ad entries at the CCA (Concern Communication Awards) competition organized by the Rajasthan Patrika, early this year. Apart from that Setu has been dedicatedly producing social message calendars for their client, Darode-Jog Properties. “Rather than using calendars merely as a business promotion tool, we have been addressing various issues of social concern. Keeping up this tradition, this year have presented the thought provoking compilation on the subject of wildlife conservation where we had invited twelve wildlife researchers / professionals / experts from across India to present their views.” says Rugwed Deshpande.

See Press Coverage on following link... http://picasaweb.google.co.in/SetuAdvertisingPvtLtd/LadleeAwardPressCoverage

Friday, June 27, 2008

Setu goes 'CycleOn'

Pune, June 17, Setu Advertising Pvt. Ltd., advertising and design firm in the city has undertaken a special initiative 'CycleOn', a cycle-to-work concept, in which all the 22 employees of the firm will make use of cycle for commuting once in a month through the entire day. To begin with this activity will happen on every second Friday of the month.

Rugwed Deshpande, Director, Setu Advertising Pvt. Ltd. said, "We have undertaken this 'CycleOn' initiative to encourage healthier lifestyle and to help reduce growing traffic and pollution problem in the city".

"We wish to use our design-strategy-communication expertise to promote the social and workable message like 'cycle-to-work' and during the process of making a communication plan, that can be implemented by PMC, RTO or any corporate across common and uncommon touch-points, we realized that we should have moral right to say the same. And then we thought of implementing it ourselves, and everyone from our team supported it instantly", he added.

Setu will come up with the strategy and communication plan for promoting the concept after the successful execution of 'CycleOn' for a year.

According to Deshpande cycle-to-work should be promoted more as a trend than as a cause, and so the name of the activity has been devised as 'CycleOn', which is more trendy and energetic. With the newly made Cycle-tracks on some of the main roads in Pune and few more on cards, the cycle-to-work concept will surely get acceptance.

Tuesday, April 22, 2008

Setu Advertising launches Oval Nest : 300% Bowled Out, 100% Sold-Out (in first 3 days) !

With the phenomenal influx of real estate projects in Pune in the recent years, the rise in advertising frequencies and budgets of developers has seen an equally phenomenal growth. The city, in consequence, has been witness to a number of launches of big and small residential and commercial projects and their corresponding advertising campaigns. Some have been memorable and some, well….

SRK developers approached us with a vision of a project early in 2008, we had an immense challenge. Not only had we to make appealing launch and follow-up campaigns, we had to make it clutter-breaking; to give something to the audience and the prospective customer something he would remember…for a long time.

The brainstorming sessions began right at the inception phase. The architects, visualizers and creative heads along with the marketing strategists tried to narrow down to something that Puneites had never had a taste for. Apart from all the regular features of luxury residential projects, this one thing had to be ‘hat ke’. Capitalising on a common passion did the trick and the cricket ground amenity was born.

Gully Cricket, as cricket commonly played in localities is called, was made the buzzword and the campaign was built up around it. Introducing this simple luxury with a day & night facility twist was sure to win a people of this cricket crazy country over.

Firstly, the name
Oval Nest was chosen for the project. Apart from being strongly reminiscent of Cricket, was also suggestive of comfort. The sport with comfort spirit was thus infused.

The campaign began with teasers of a predominantly cricketing theme. Since the launch time coincided with the first ever Indian Premier League matches, capitalising on the new found cricket fever was just the right thing to do for promotions. It would ensure strong associations and would make the brand recall value very high.

A variety of media vehicles were used for the campaign which included newspapers, hoardings, digital and print brochures and the likes. But the major chunk of ads was placed in local newspapers with high readership and outdoor hoardings since the target group was mostly local. Radio spots, like those impersonating the voices of famous commentators were also made, in keeping with the cricket theme. Though the style and standard were kept intact, the messages were given out in both, English and Marathi, so that the appeal would be widespread. In addition, a welcome kit was especially designed for the ‘booking’ customers that consisted of cricket memorabilia – a sunhat, a t-shirt, a pen and of course, the corporate brochure.

A radio and a newspaper launch ad and subsequently, a series of follow-up ads spaced across a week made sure that Oval Nest would not only made a small mark but scored a classic hit!

Tuesday, March 4, 2008

A calendar that makes you aware about Wildlife Conservation.

Here are the New Year wishes with a different cause. Pune based Setu Advertising Pvt. Ltd. has designed a wildlife conservation awareness calendar for their Pune based real estate client Darode-Jog Properties.

“Apart from using calendars merely as a business promotion tool, we have been addressing various issues of social concern. Keeping up this tradition, this year we are presenting the thought provoking compilation on the subject of wildlife conservation where we have invited twelve wildlife researchers / professionals / experts from across India to present their views. And we are indeed grateful to them.” says Rugwed Deshpande, a design director of Setu Advertising.

Sudhir Darode, Director, Darode Jog Properties, Pune, says, “Rather than making conventional showpiece calendars with stunning photographs we wanted to send some message throughout the year. We hope the calendar achieves its desired objective apart from serving its functional purpose. The response received so far is indeed very encouraging. We profoundly thank all the experts for their valuable contribution in the making of this ‘wildlife conservation awareness’ calendar.”

Dr.Anirudha Belsare, Editor of the Calendar and Wildlife Veterinarian says, “The last living Asiatic Cheetah in India was killed in 1952 in Chittoor district, Andhra Pradesh. Not much has really changed since then and many other species are again on the brink today. We will be successful in conserving wildlife only if we clearly understand what, why and how to conserve. This is where the experts come into the picture. The expert comments are based on their scientific research/ conservation efforts over the years and provide the reader an interesting insight into the subject.” He adds, “Considering the diversity of wild species in India, this could have been ‘365 on 365 Calendar’. But due to obvious limitations, we present views of twelve wildlife experts on the twelve species of wild animals including Asiatic Lion, Leatherback Sea Turtle, Indian Gharial, Indian Fox, Pygmy Hog, Jungle Cat, Indian Wild Dog, Common Vine Snake, Indian Leopard, Indian Tiger and newly found Bugun Liochichla and Immandehavu.“
We hope this brief interaction with experts results in a better understanding of issues regarding wildlife and its conservation.

See entire calendar on following link