Pune, June 17, Setu Advertising Pvt. Ltd., advertising and design firm in the city has undertaken a special initiative 'CycleOn', a cycle-to-work concept, in which all the 22 employees of the firm will make use of cycle for commuting once in a month through the entire day. To begin with this activity will happen on every second Friday of the month.
Rugwed Deshpande, Director, Setu Advertising Pvt. Ltd. said, "We have undertaken this 'CycleOn' initiative to encourage healthier lifestyle and to help reduce growing traffic and pollution problem in the city".
"We wish to use our design-strategy-communication expertise to promote the social and workable message like 'cycle-to-work' and during the process of making a communication plan, that can be implemented by PMC, RTO or any corporate across common and uncommon touch-points, we realized that we should have moral right to say the same. And then we thought of implementing it ourselves, and everyone from our team supported it instantly", he added.
Setu will come up with the strategy and communication plan for promoting the concept after the successful execution of 'CycleOn' for a year.
According to Deshpande cycle-to-work should be promoted more as a trend than as a cause, and so the name of the activity has been devised as 'CycleOn', which is more trendy and energetic. With the newly made Cycle-tracks on some of the main roads in Pune and few more on cards, the cycle-to-work concept will surely get acceptance.
