Setu Advertising, advertising and design house form the city, has bagged an award at the UNFPA (United Nations Population Fund) Laadli's Creative Excellence Awards for Social Change in Print ad category.
Population First, a Mumbai based NGO working on population and health issues within the framework of women’s rights and social development, have announced the United Nations Population Fund (UNFPA)-Laadli National Awards for Creative Excellence for Social Change. The awards specifically target the social issues of female foeticide and falling sex ratio in the country.
The awards were open to creative professionals as well as freelance professionals. Entries included non-commercial material as well as official campaigns. More than 500 entries from across India were registered.
The categories for the awards included Storyboards of TV Commercials, Films and Animation Films; Slogans, Lyrics and Songs; Campaign Ideas; Print Ads and Cartoons; Posters and Outdoor Media; Photography; and Innovative Merchandise Materials. Five winners were to be selected from each category, but only one winner was selected in some of them.
The jury panel included well known advertising professionals such as AP Parigi, chief executive officer, Entertainment Network India; MG Parameswaran, executive director, DraftFCB Ulka; Pranesh Misra, chairman and managing director, Brandscape Worldwide; Mohammed Khan, founder, Enterprise Nexus; Pradeep Guha, chief executive officer, Zee Telefilms; Priti Nair, national creative director, Grey India; Ramesh Narayan, founder, Canco Advertising; and KV Sridhar, national creative director, Leo Burnett.
Kshitij Patwardhan, Copywriter - Setu Advertising, has conceptualized and cracked the winning ad in Print category on saving the girl child. The ad had been designed by Suraj Saverdekar. The print ad depicts 5 pictures of successful fathers of equally successful daughters. The last and 6th frame is left empty for would-be fathers saying “'Be a proud father of a girl child.” Commenting on this Mr. Rugwed Deshpande, Design Head, Setu Advertising says, "I am happy that our creative minds are thinking of public service work as an when the opportunity is available. The UNFPA Laadli award has special meaning because it is an effort to create communication that can be used at a grass-root level. We are happy to participate in such initiatives and will continue to extend our expertise to support meaningful causes."
This is not the first time that Setu has done something in public service category. They have bagged two awards for their press ad entries at the CCA (Concern Communication Awards) competition organized by the Rajasthan Patrika, early this year. Apart from that Setu has been dedicatedly producing social message calendars for their client, Darode-Jog Properties. “Rather than using calendars merely as a business promotion tool, we have been addressing various issues of social concern. Keeping up this tradition, this year have presented the thought provoking compilation on the subject of wildlife conservation where we had invited twelve wildlife researchers / professionals / experts from across India to present their views.” says Rugwed Deshpande.
See Press Coverage on following link... http://picasaweb.google.co.in/SetuAdvertisingPvtLtd/LadleeAwardPressCoverage
