Tuesday, March 4, 2008

A calendar that makes you aware about Wildlife Conservation.

Here are the New Year wishes with a different cause. Pune based Setu Advertising Pvt. Ltd. has designed a wildlife conservation awareness calendar for their Pune based real estate client Darode-Jog Properties.

“Apart from using calendars merely as a business promotion tool, we have been addressing various issues of social concern. Keeping up this tradition, this year we are presenting the thought provoking compilation on the subject of wildlife conservation where we have invited twelve wildlife researchers / professionals / experts from across India to present their views. And we are indeed grateful to them.” says Rugwed Deshpande, a design director of Setu Advertising.

Sudhir Darode, Director, Darode Jog Properties, Pune, says, “Rather than making conventional showpiece calendars with stunning photographs we wanted to send some message throughout the year. We hope the calendar achieves its desired objective apart from serving its functional purpose. The response received so far is indeed very encouraging. We profoundly thank all the experts for their valuable contribution in the making of this ‘wildlife conservation awareness’ calendar.”

Dr.Anirudha Belsare, Editor of the Calendar and Wildlife Veterinarian says, “The last living Asiatic Cheetah in India was killed in 1952 in Chittoor district, Andhra Pradesh. Not much has really changed since then and many other species are again on the brink today. We will be successful in conserving wildlife only if we clearly understand what, why and how to conserve. This is where the experts come into the picture. The expert comments are based on their scientific research/ conservation efforts over the years and provide the reader an interesting insight into the subject.” He adds, “Considering the diversity of wild species in India, this could have been ‘365 on 365 Calendar’. But due to obvious limitations, we present views of twelve wildlife experts on the twelve species of wild animals including Asiatic Lion, Leatherback Sea Turtle, Indian Gharial, Indian Fox, Pygmy Hog, Jungle Cat, Indian Wild Dog, Common Vine Snake, Indian Leopard, Indian Tiger and newly found Bugun Liochichla and Immandehavu.“
We hope this brief interaction with experts results in a better understanding of issues regarding wildlife and its conservation.

See entire calendar on following link
http://picasaweb.google.co.in/SetuAdvertisingPvtLtd/WildlifeConservationCalendar